Toby Bloomberg, president of Atlanta-based Bloomberg Marketing, has a passion
for the Internet. In 1997, she promoted a Fortune 100 client's "new" concept
of selling telephony systems via their corporate website. That was it. She was
hooked on the marketing potential of the Internet.
Blog Consulting
In the spring of 2004, Toby launched Diva Marketing Blog
www.divamarketingblog.com. She quickly
realized that blogs go steps beyond traditional internet marketing to creating
"corner grocery store relationships."
Through blogs marketers could begin to realize the promise of the internet...
a way to connect, on a person-to-person basis, with many (customers, prospects,
staff, stakeholders). Toby had found a new passion - helping companies build
marketing strategies that harness the power of blogs
What we bring to the table
There's more than fire in her belly when it comes to developing marketing
strategies. Toby really knows her stuff. Her background includes over 15
years of traditional and new media marketing experience.
Toby is a national speaker and facilitator of Internet and traditional
marketing topics for organizations like the American Marketing Association,
the Olympic Organizing Committee and SCORE. She was chair of the Blogs:
Marketing Beyond the Website, the American Marketing Association's first
workshop on how to leverage blogs as a marketing strategy.
Her media credits include articles published in
Marketing News. She also
hosted and produced Focus: Entrepreneurship, a cable TV show on marketing
and business issues.
Toby serves on the boards of the
American Marketing Association, the
Atlanta Interactive Marketing Association
and the Pro Blogger Association.
She conducts a class on management consulting for
Goizueta School of Business at Emory University, is a teaching artist for Atlanta's
Alliance Theatre and the chair of AMA's Internet/eCom online communities (SIGs),
as well as, the moderator of the Internet/eCom SIG.
A few of our recent projects
Blog strategy development. Developed a strategic plan that integrated
a consumer blog with brand building and search optimization.
New service launch. Developed strategies - including name, logo and
Internet/traditional marketing plan - for a new product category. Service is
considered the industry standard.
Repositioning. Developed integrated Internet/traditional strategic
marketing program for a major metropolis, which resulted in successfully
repositioning the city.
Start-up. Developed a marketing plan for an application provider service
(ASP) company that was instrumental in the company receiving investor funding
and an eventual buy-out.
Internet as sales support channel. Developed a marketing plan for a Fortune
100 manufacturer using the Internet as a sales support channel for dealers and distributors.
eCommerce. Developed websites and supporting promotional strategies for
British and Irish divisions of high tech organization.
Although Toby is a Yankee from Boston, she now calls Atlanta
home. The Atlanta Business Chronicle called her a "fireball project director."
Contact her to find out why and
how she can help you energize your marketing efforts.
Selected Business Friends
"A friendship founded on business is better than a business founded on friendship."
- John D. Rockefeller
|
