Bloomberg Marketing enjoys partnering with companies who share our vision:
customer must be the focus to achieve results from marketing strategies.
We work with firms from Fortune 100 firms to start-up ventures, as well as,
non profit organizations and Government entities.
Bloomberg Marketing leverages its experience in marketing research to ensure
that plans are based on the voice of the customer and include input from key stakeholder.
Strategies focus results on customer acquisition and increased revenues.
Create Marketing Strategies
Interactive tactics are used as a core strategy and traditional initiatives are
integrated when appropriate, because... not all your customers or prospects are online
all the time. Plans include measurable goals and objectives and are tactically rich
for ease in implementation.
Develop and Provide Support for Blog Programs
Bloomberg Marketing's approach to developing, implementing and maintaining marketing
or brand blog strategies is different from most blog consultants.
While we believe that blogs are an exciting and powerful marketing tool, we understand
that to be effective, blogs must be integrated into your marketing plan and must support
your brand, your positioning and your goals.
Our process is strategic and our deliverables are tactically rich - built in six phases - we
work with you to create a blog strategy that is right for your brand and your
company culture.
- Discovery: Primary & Secondary Research
- Planning: Strategic Development
- Training: Creating Content and Other Blog Tactics
- Launching: Internal and External Marketing
- Coaching: Content and Strategy Support
- Evaluating: Tracking Results
Design & Facilitate Training Workshops
Customized presentations and training workshops developed for corporations and
professional associations. Selected workshop topics include:
- Marketing Blogs 101
- How to Leverage Blogs As A Marketing Strategy
- Introduction to eMarketing
- Marketing For Non Marketers
Conduct Market Research
- Consumer and Business-to-Business Executive Interviews
- Analysis of Online Competition
Customer Centric Content
Research and compose original content for blogs, websites and newsletters
Consulting/Stand-in Marketing Director
Bloomberg Marketing provides assistance implementing marketing strategies
and project management.
Plan Website Nurturing Initiatives
Your website is an extension of your branding strategy. Fall short of visitors'
expectations and you won't get a second chance to make that sale... competition is
an easy click away.
Website Nurturing is a unique, systematic approach to analyzing your website for
tactical details, content relevancy and customer responsiveness.
Content influences website credibility
| "In general, our data suggests that integrity of content has considerable impact
on how people evaluate the credibility of a Web site." |
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Web Credibility research
conducted by Stanford Persuasive Technology in collaboration with Makovsky & Company.
|
Website Nurturing Process
- Step One - We talk to you. We spend time getting to know your business, your website and your target customers.
- Step Two - Only then do we customize a website nurturing program that is right for your website and marketing goals.
- Step Three - Using our systematic approach, your website is analyzed at agreed-upon intervals.
- Step Four - Reports on tactical elements, customer responsiveness and content evaluation are prepared.
- Step Five - You receive reports in an easy-to-read format and talk-delivered to you in real-time by a real person.
What Never Happens!
- We never impose on the IT department's turf.
- We don't mess with the site's look and feel.
- We don't develop code.
- We don't design websites.
- We don't replace CRM technology.
- We don't execute search engine marketing strategies.
Need more information? Have a few questions?
Let's Talk! Virtually: info@bloombergmarketing.com or in real time: 770 496-1711
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